Literally…
It’s no secret that big hair is back. Go into anyone of this generation’s Pinterest board and I guarantee you will find at least one picture of Matila Djerf’s iconic curtain bangs and perfectly blown out hair. TikTok continues to compile with videos of people trying to find any way possible to give their hair that perfect blow-out volume- heat rollers, the Dyson Airwrap, you name it.
On the other hand, natural curls are back and aren’t meant to be tamed. As we surge into the future, volume is your friend – just ask Women’s Wear Daily… According to their findings, “Hair volume products are up 30% year-over-year in the U.K.” (Space NK, 2023).
Don’t believe me?
Let’s take a look!
Volume on the Street
Inspiration
References: Supersized Beauty: How Hair, Nails, Eyes Are Getting a Bold Makeover – WWD (kent.edu), Pinterest
